| WILLI SMITH - STREET COUTURE |

EXHIBITION AT THE COOPER HEWITT, 2021

 
 
 

TYPOLOGY: Museum Exhibition

SCOPE: Conceptual development & execution

SIZE: 2000 Sq. Ft.

LOCATION: The Cooper Hewitt Design Museum, New York, NY

Status: Completed

CONCEPT:

Lèr Simoneaux Designs, in collaboration with SITE, designed this exhibition to recall the WilliWear showrooms and boutiques, like the one seen in the image above. Conceived by SITE partners Alison Sky and James Wines from 1982–1987, these retail experiences were composed of construction materials and objects salvaged from the sidewalks of New York City, bringing the improvisational energy of the street indoors as a framework for sales, events, and installations. In order to provide a space reminiscent of Willi’s original showrooms, construction debris from around the city was collected and tested compositionally off-site. Once finalized, this debris was painted monochromatically and installed in the main hall.